Nowadays, technology is developing rapidly. That's why most businesses need digital transformation to survive and thrive in an increasingly competitive market.

In addition, there are a number of questions raised to address the issues needed by many businesses. For example, how do you get your message across to the right target audience quickly and effectively?

Bulk text message service is known to be a solution capable of allowing businesses to solve the above problem effectively. 

Let's learn how to use the bulk text message service efficiently through the article below!

What is text message marketing?

Text message marketing - also known as SMS marketing - is one of the fastest direct approaches to connecting with customers. Many types of businesses of all sizes and in different sectors can use text message marketing to:

- Send information about new products/services

- Send notifications about special offers and promotions

- Give notifications about upcoming appointments, service reminders, or post-service registrations and requests for reviews.

By using text message marketing, your business can:

- Increase customer engagement

- Increase conversion rate

- Generate more sales and repeat sales

- Enhance marketing, advertising and promotional programs

- Increase brand awareness

- Build long-term customer relationships

Besides, text message marketing is an easy means of communication. In particular, it can easily personalize the customer experience. Furthermore, you can automate your text message marketing program to send bulk messages to thousands of existing and potential customers.

>> See more: What Things Must You Know To Have A Good SMS Campaign?

What is bulk text message service?

Bulk text message service is a way to connect with a wide audience using mobile technology and messaging software applications.

In many countries, this is a form of permission-based marketing, meaning you can only send bulk text message service to people who have explicitly opted in to receive this type of information.

The cost of sending bulk text messages usually depends on volume, and text message software providers often offer discounted rates for larger volumes.

Standard options include monthly subscriptions and discretionary pricing. Using extra features can increase your costs, but bulk text message service is often cost-effective.

Benefits of Bulk Text Message Service

Reach the maximum potential customers

Bulk text messaging allows businesses to reach more customers with minimal marketing effort and low costs. As long as you have a database of selected audiences for your messaging campaign, you can leverage a text messaging application to send bulk messages.

In most cases, this target audience file will receive your message within seconds. Moreover, you can reach specific consumers by sending bulk SMS messages that traditional forms of marketing cannot do.

Software-based automation

With the software, you can automate the entire process to reduce manual effort. The software keeps a list of your customer groups and allows you to control who sends text messages and what types of messages they send.

Engage in meaningful, two-way conversations

You can turn any message into a two-way conversation. With bulk text messaging software, you can easily send information and get responses, so you don't have to accept one-way marketing.

Includes multimedia content

Some advanced platforms support multimedia mass messaging (MMS). Multimedia text messages with GIFs, photos, videos, audio files, and more. are useful and highly effective ways to attract large customers.

If your content is unique and engaging, it can drive opens and responses, build trust with your target audience, increase brand awareness, and even increase website traffic, online store visits and purchases.

Maintain each recipient's privacy

With bulk messaging, you can send text messages to as many people as you want while keeping your chats and threads separate.

Recipients won't see each other's replies as each thread is converted into a private one-on-one conversation, eliminating privacy concerns.

In addition, this allows you to bring more personalization to your communication with your customers.

How to Use Bulk Text Messages Service Effectively

What should you say?

A frequently asked question in mass text messaging is: What content should sellers send?

The answer: whatever you want!

You can use bulk text messages for a variety of use cases, including:

- Marketing and Promotion

- Launches new products

- Promotions

- Direct sales

- Brand awareness campaigns

- Appointment reminder

- Shipping information

- Increase web or e-Commerce store traffic

- Ask for customer feedback

Most bulk text messages offer a higher character limit than regular text messages, so you can feel free to design your messages and tell your story. Regardless of your message type, ensure the following:

- Personalize: Even calling each recipient by name can make a big difference to open rates

- Chat: Talk to your recipients, not them

- Valuable for the recipient: Focus on the value the recipient will receive

- Authenticity: Avoid aggressive sales messages

Choosing a software provider to send bull text messages 

Currently, on the market, there are many service providers for sending bulk text messages. However, businesses need to choose a reputable and professional supplier. By choosing the right partner, businesses will have additional benefits and minimize unnecessary limitations, such as:

- Error in the software system without timely support, affecting the campaign execution time;

- It has no API to integrate website with enterprise software;

- Service is difficult to use;

- …

eSMS - A reputable and quality supplier that has been trusted by many large domestic and foreign customers such as Vinfast, Hoang Phuc International, PNJ, Toss,...

>> See more: eSMS.vn - One of the Best SMS Provider in Vietnam

Ending

Text message marketing has been a very popular mobile marketing solution. It is capable of helping businesses to reach and take care of customers more effectively. Hopefully, through the article, readers know how to use bulk text message service to bring practical efficiency in business.

For more information about our services, contact us now:

Website: https://esms.vn/

Hotline: 0901 888 484

VIHAT TECHNOLOGY CO., LTD (VIHAT TECHNOLOGY Co.,LTD)

Office: 140 - 142 Street No. 2, Van Phuc City, Hiep Binh Phuoc, City. Thu Duc, City. Ho Chi Minh.

Hanoi Branch: An Hung Building, 85-87 Hoang Quoc Viet, Nghia Do, Cau Giay.

Cambodia Branch: Thida Rath #154 St.33MC, Sangkat Steung Meanchey, Khan Mean Chey Phnom Penh.



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